Personal branding for a team of personal chefs in Paris
Alva is the union of Alba and Vadim, two chef friends who became partners in order to cook for you. Under the motto “Alimentation Valorisée” and a simple style, they cook tailored menus (at your own home) thought for special occasions. First rate plates within everyone’s reach, made with top-quality local ingredients personally selected. Often, in cuisine, there exist some details that seek to give the plate meaning: the positioning of a key ingredient or the order to serve or start savouring.
This is represented in the logotype through a dot that works as a nexus between two of the characters. A single element without which the total meaning of the word would deconstruct.